Feeling Fresh – A Ventilation Campaign
16th August 2022 - By Jason Clemmit
Feeling Fresh Helps You to Promote the Benefits of Good Ventilation to Homeowners
If you’re a Certass Trade Association member, you have free access to our new Feeling Fresh Consumer Education Pack! It’s a useful toolkit of assets you can use in your marketing messages to promote the benefits of having great ventilation in homes.
CLICK HERE TO DOWNLOAD THE CAMPAIGN PACK
The Feeling Fresh Certass ventilation campaign pack features:
- Full-length educational video on ventilation
- Shortened video snippets and GIFs to highlight the key messages
- Series of social media graphics and posts to promote our top five ventilation tips
- A free consumer guide to ventilation
The video is available to watch on our YouTube channel here:
Why Have We Launched Feeling Fresh?
The issue of ventilation has been brought into the spotlight since the new Approved Document F regulations came into force on 15 June 2022.
The statutory guidance from the Department for Levelling Up, Housing and Communities (DLUHC) explains that a well-ventilated property must have methods of: extracting water vapour and pollutants, supplying a minimum level of outdoor air for occupants health*, quickly diluting indoor air pollutants and water vapour and minimising the entry of external air pollutants.
The document also lays out the numerous methods of achieving this level of ventilation, including the installation of windows with trickle vents, ensuring extraction systems are installed in kitchens and bathrooms, and the implementation of mechanical or whole-house ventilation systems.
Getting the positive messages about ventilation across to homeowners can be difficult, especially when they are against the installation of trickle vents on their new windows or double glazing.
Feeling Fresh is designed to help explain the consequences of poor ventilation and the benefits of good ventilation to these homeowners and residents. There’s also a dedicated consumer information page on www.certifiedcompetent.co.uk.
How Do I Access The Feeling Fresh Certass Ventilation Campaign Pack?
It’s simple! Fill in this short form to download the full campaign pack.