Got Happy Customers? Turn Them Into Your Next Lead Generator
14th August 2025 - By Danelle Vanstone
In the glazing industry, nothing sells your work quite like a happy customer. A handshake and a ‘job well done’ are great in person, but when that feedback is shared online, it becomes one of the most powerful sales tools you have. Customer reviews don’t just make you look good – they help you win your next job.
Why Reviews Matter
Homeowners are more likely to trust what other people say about your work than what you say yourself. It’s human nature – genuine feedback from real people builds instant trust. A great review is like a past customer doing the selling for you.
How Certass Makes It Easy
With Certass, every job you register can be reviewed by the homeowner in just a couple of minutes. Once they’ve left their feedback, it appears automatically on your Certified Competent profile. That means when future customers are checking you out, they see proof of your quality straight away – without you having to say a word.
More Reviews, More Work
The more reviews you have, the more credible and in-demand you look. When a homeowner sees a track record of happy customers, it reassures them you’re the right choice. That trust often means they’ll get in touch with you before even looking at other installers.
How to Get Started
It’s simple – after every job, send your customer this review link: bit.ly/CertassReviews. Let them know it only takes a couple of minutes to complete and that their feedback helps keep standards high for everyone.
Final Word
Your best marketing is already out there – it’s your happy customers. By making it easy for them to leave a review, you turn their satisfaction into your next lead. Start today and watch your reputation – and your workload – grow.